A
major issue blocking growth for small and medium enterprises (SMEs)
is the lack of qualified leads. Telemarketing is considered by many
to be one of the most effective methods in creating quality leads.
It’s a method of direct marketing.
There
are two categories of telemarketing:
1)
Business-to-business (B2B)
2)
Business-to-consumer (B2C)
On
one hand, strict industry regulations and negative social stigma have
made telemarketing a difficult path to sales and marketing. On the
other, market reports show that the response rate to telemarketing is
higher than other marketing methods like direct mail, email and paid
search.
The
Benefits of Telemarketing
With
effective telemarketing, your business can immediately real time
measure a potential customers’ level of interest in your services
and products. Additionally, it provides the following benefits:
- Expansion of sales territory
- Personal sales and customer service for acquisition, retention and upsell opportunities
- Direct research into customer psyche
- The ability to explain detailed technical issues to targeted customers in a crystal clear manner
- Quality leads and fix appointments with potential customers
- Achieve measurable results
Buying
USA Residential Sales Leads
There
are several USA Residential Sales Leads providers for B2B and
B2C in the U.S. and Canada. Users can segregate these lists into
different parameters such as income, age, sex, geographic location,
interest, hobbies of telephone users and many more. By using the said
parameters, one can get a very good success rate from telemarketing.
According to telemarketing experts, it is crucial that telemarketing
people don’t make calls to everyone who is registered on
telemarketing phone lists. They suggest certain tips to target
the right audiences. For example, telemarketers could consider:
- Contacting new residents of an area: This audience may require several products and services to set up their newly acquired homes. After calling, telemarketers can get new telephone numbers before potential customers register themselves on 'do-not-call lists'.
- Customizing tele-call pitch to engage targeted audience: From telemarketing phone lists, telemarketing people can get some background information about prospect clients and based-on their age, interest or hobby, they can prepare an appropriate tele-call pitch before making the calls.
Automated
Telemarketing
We
are talking about an interactive voice response (IVR) service to
effectively make large numbers of telemarketing calls inexpensively.
According to telemarketing experts, many outbound IVR telemarketing
services are gaining huge popularity due to its use. Business people
use it to alert targeted customers about new products, offers and
services. It is considered by many to be one of the most effective
ways of generating quality leads. Moreover, IVR campaigns are less
expensive because it does not require people for manual tele-calling.
But you need to ensure that IVR-based telemarketing campaigns do not
create 'silent calls'. This is one of the major flaws of IVR
campaigns that sometimes and the result is that the person who
answers the phone doesn’t actually hear the call.
Other Sources:
