Accelerate Your Business With Fresh Telemarketing Data

Perfectly screened, clean, and well targeted telemarketing data is a key asset for your company because it feeds new businesses to your company. But how do you get clean telemarketing data? Most of the telephone marketing service providers offer professional data cleansing. They pay great attention to the details and ensure that your data does not contain errors, duplicates, and format inconsistencies.

The Law Mandates the Data Cleaning Process

The Data Protection Act in the USA mandates that all records must be correct (fourth principle) and not held for longer than required (fifth principle). If companies do not clean their data, they may be found guilty for not being compliant with the principles.

Data Cleaning Process

Cluttered telemarketing data costs money and negatively impacts the reputation of your company. The following tips can help you keep your data clean and also accelerate your business.

Audit & sync your database: If you are using multiple telemarketing lists, combine them into one CMS or sync them. You can also manually create a process to ensure that updates in one database reflect in all others. There’s no point in cleansing every database if the same records in other databases are still wrong.

Check for uniformity: Uniformity in the data structure is key to a quality telemarketing database, but at the same time it is also a challenge. For example, if you let a telemarketing lists aggregator type the business leads rather than choosing from a drop-down menu, they will give varying results. They may write United States in multiple ways such as U.S., US, U.S.A, USA, and United States of America.

No short cuts: Telemarketing data cleaning is labor-intensive work. One can do this via email, but response rates will be either slow or low, and what if the email address is wrong? The better way is to crosscheck the data using online research, but companies don’t always list their employees’ contact details on their website. In this situation, you have to make calls to verify the data.

Writer’s take

Smart telemarketers segment their telemarketing data at a very detailed level such as profession, region, interest, etc. Before buying the data, they inquire about the quality of data, the format of data, data aggregation method, and more. A well-established fact in the telemarketing business is that data cleansing isn’t a one-off process. Telemarketing companies must set a process in place to clean their telemarketing data at least once a year.