Break Through With A Better Telemarketing Scripts

The cold calling script is your manuscript for success through the telephone. Irrespective of the services or products that you sell, the calling script trains the newbies, refreshes the veteran team member and turns your leads into customers. Best of all, it explains your proposal and your brand better than any advertising campaign, email campaign or direct response program ever will. It all depends on the quality of calling lists for telemarketing.

Better Telemarketing Scripts Writing Tips

Background Research: Before making calls to prospective clients, telemarketers should do their research and learn about who they are calling. If telemarketers want to make B2B calls, they should know exactly what the targeted company does, how many employees they have, and who the key decision makers are in the organization.

Understand Your Prospects: What a prospective client hears is usually based on a script. They may hear anything from questions, features, statements and inflection. The fact is; they receive the call and act through what they perceive. Therefore, the script should be prospect-focused. Wherever the prospect goes, the script should go right along with them. A good script should enable the prospective customer to take control. For this reason, Telemarketing Scripts writers should create a need-based grid for prospects.

Avoid the Overuse of Statistics: Often Telemarketing Scripts writers do rigorous work on statistical data mining for scripts. However, the fact is that you confuse your prospects with too much complicated statistical information. Whatever information you are sharing with your prospects, make sure that you have their ears first; otherwise, all of your efforts will go in vain. It’s better if you use a ‘cheat sheet’ for reference, and use it as and when you require it.

Have Scripted Counters: No matter how good of a communicator the person is who is reading the script, he or she will definitely face some counter arguments over the call. In order to turn their counter arguments to your advantage, you should have a scripted response, which could smartly accept the prospects’ point of view, but politely reiterate why they need your products or services.

Include Time Constraint Factors: Once tele-callers strongly feel that their prospects are convinced, they should immediately explain that it is a time-bound offer and it won’t wait. Placing time constraints is one of the most effective ways of encouraging prospects to make quick decisions, by triggering their fear of missing out.

writer’s Take

Every telemarketer should own their script and be spontaneous. It’s good to have a cheat sheet for reference. The quality of Telemarketing Scripts counters and arguments will depend on the amount of background research that the telemarketer performs.