One of the biggest
challenges for small businesses is to accomplish their high sales
aspirations with a limited marketing budget. Small businesses can’t
afford big promotional campaigns to inform their prospective clients
about their new products and services. In this delicate situation,
the use of a telemarketing team can be quite helpful. The
telemarketing team can find targeted customers and make them aware of
new products and services. There are several providers of
telemarketing phone lists in the USA who abide by the Do-Not-Call
Registry Act of 2003. This ensures that there won’t be any legal
goof-ups for them or you down the road.
Marketing experts observe
that telemarketing is inexpensive and one of the most cost effective
marketing strategies for increasing sales and delivering superior
customer service. They encourage small businesses to embrace
telemarketing business leads.
Benefits of
Telemarketing Services for Small Businesses
- One can get direct feedback from prospective and existing clients
- It is the only advertising tool that instantly yields a result
- It does not require frequent travel, so small businesses can save time and money
- It helps small businesses expand their sales territory
- It also helps small businesses take a small and authentic survey of their clients, which ultimately provides better market insight in real time
In-house or Outsourced
Telemarketing Services
Many small businesses
just want to focus on their core business. They don’t want to be
involved in other activities. According to telemarketing experts, an
in-house team of telemarketers is necessary if the products or
services require extensive technical information. On the other hand,
outsourcing helps those businesses that require around-the-clock
coverage to support ad campaigns or a seasonal marketing program.
Legal Tidbits about
Telemarketing for Small Businesses
Of late, governments in
many countries have regulated the telemarketing industry by enforcing
strict laws. The idea is to completely bar unethical and irritating
practices like “robo-calling”, the practice of making thousands
of automated calls with pre-recorded messages to any and every one.
Experts suggest that with in-depth market research and a quality
telemarketing phone lists, telemarketing companies can avoid
all types of legal troubles.
For a better
understanding, one may contact the U.S. Small Business Administration
and learn more about the Do-Not-Call Registry Act of 2003 and the
Telephone Consumer Protection Act of 1991. The administration also
provides business licenses and permits. Political parties and
non-profit organizations are not covered under these laws. If
companies are calling their existing clients they also do not fall
under these laws.
A common understanding
about telemarketing is that for every hundred calls you will get at
least ten receptive listeners and maybe one sale. The bottom line is
that small businesses stand to lose nothing but gain everything from
this inexpensive marketing tool, and it has shown encouraging results
for businesses worldwide.
Sources:
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