Every other industry has its own charm, own compliances and not to forget its own set of myths as well that do nothing more than inhibiting the success rate of the organizations falling under it. The telemarketing industry is no exception. It has one of the greatest number of myths surrounding it, which only make the daunting task of ‘selling over phone’ more difficult. No matter your call center is equipped with requisite software and accurate business telephone lists for churning sales, ensuring that telemarketing myths, in no way, are hampering the performance of your agents is indispensable. Through this article, we debunk the 2 biggest telemarketing myths.
The Customer Does not Want to Be Called EVER!
One of the biggest myths in telemarketing is the thinking that customers never want to be called. This negative thought, in fact, is borne in the minds of most sales callers even before the person on the other end of the call picks up the phone. In extreme cases, many agents even arrive to a conclusion that customers just hate sales calls. The snapping of the phone lines, in many cases, however, is more related with ‘bad timing’ than reasons such as ‘customers do not want any sales calls’. If a person does not want to buy a product, of course, there’s nothing you can do about it, but once you keep yourself in the place of the customer you would realize that attending sales calls when you are leaving for something important or are already involved in a serious work is not an easy job. Owing to this reason, it is imperative to study your consumers behavior and plan your actions accordingly. Try to get the right contact time from your customers, and when you reach them, converse with confidence.
I Can NEVER Reach a Live Customer
The access to mobile phones and less use of telephone lines by consumers has created a strong notion among telecallers that contacting a ‘live customer’ is almost impossible in the current age. Though, using efficient call center sales software helps you quickly get through the answering machines in a list and in connecting to live prospects, what do you about customers who only use mobile phones. How do you plan to reach them live? Interestingly, according to a survey done by Qualcomm, the average age of a person who starts using a cell phone is gradually dropping; 13 years being the current figure at which a person starts using a mobile phone. Consequently, most business telemarketing companies are targeting customers above 50 years, who still depend on traditional modes of communication devices such as a landline phone.
Conclusion
Thoughts such as “How many calls do I need to complete my target” or “Will the customer even let me say a word” are only natural when you work as a sales professional in a call center. Any time of the day, disconnections and people not listening to your sales pitch are disappointing leaving behind no sales, but negative thoughts. This is one big reason that many businesses these days consider it wise to spend on auto dialing software that come with features such as predictive dialing - transfers your call automatically to the customer’s cell phone if no one answers the landline. Regardless of this, it is cardinal to remember that there are businesses that are booming as a result of high-performing sales staff. These sales professionals are churning those sales numbers by connecting with people that exist on the same planet.
