5 Lead-nurturing Campaigns that are Worth a Try

Telemarketing companies resort to lead nurturing to engage with the non-sales ready leads present in their business phone lists database. The applications of lead nurturing could be a powerful tool throughout the sales process from initial call to repeat selling. Lead nurturing is, in fact, the key to the success of internal enablement efforts, when you start a campaign. The blog discusses five lead-nurturing campaigns that you might use to create brand awareness, get new customers, and increase repeat sales.

Campaign to re-engage with leads

Chances are less that all your prospects will convert at the end of the sales cycle. The phone lists for telemarketers have number of leads that did not respond or became inactive at one point of the process. Planning re-engagement campaigns can help you get in touch with these inactive leads and try to make them re-enter the sales process.

Campaigns that are product-focused

When a lead takes a step further towards sales closure, it gets more focused about the product, and it is important to provide the accurate information. Make sure that you know the pain points of the prospect and how your product/service could address those problems. Educate the lead about the key features and advantages without sounding biased. If possible, share data sheets, whitepapers, and case studies with the prospect.

Campaign to cross-sell

Also called as the upsell campaign, cross-selling capitalizes on the existing clients. You can provide the client information and incentives to purchase new products/service and expand their business. Before you call a customer from the business phone list that you have, ensure that you have a detail of the client’s background and ensure that the cross-sell campaign could actually benefit their company. Focus on the benefits of upselling instead of sales pitching.

Campaign for contract renewal

Make a list of clients whose contracts require renewal in the coming weeks or after a month. Your telemarketers may get in touch with the customers over a call and if possible, use a marketing automation software for data accuracy. Running a contract renewal campaign minimizes the chances of clients missing on the renewal of contract and also increases your sales figures.

Campaign to engage with not sales-ready leads

If a lead is not ready for sales at present, it doesn’t mean there’s no probability of conversion in the future. Drive campaigns to engage with such leads at regular intervals so that they do not forget about your company or go to your competitors.

Apart from the above-discussed ones, there are more lead nurturing campaigns a business could introduce for brand awareness and sales. Make sure that you know your target customers and demands well and have an updated data for successful implementation of a campaign.