Telemarketing List Providers

Pros And Cons of Telemarketing

Telemarketing Software And Scripts

Accelerate Your Business With Fresh Telemarketing Data

Perfectly screened, clean, and well targeted telemarketing data is a key asset for your company because it feeds new businesses to your company. But how do you get clean telemarketing data? Most of the telephone marketing service providers offer professional data cleansing. They pay great attention to the details and ensure that your data does not contain errors, duplicates, and format inconsistencies.

The Law Mandates the Data Cleaning Process

The Data Protection Act in the USA mandates that all records must be correct (fourth principle) and not held for longer than required (fifth principle). If companies do not clean their data, they may be found guilty for not being compliant with the principles.

Data Cleaning Process

Cluttered telemarketing data costs money and negatively impacts the reputation of your company. The following tips can help you keep your data clean and also accelerate your business.

Audit & sync your database: If you are using multiple telemarketing lists, combine them into one CMS or sync them. You can also manually create a process to ensure that updates in one database reflect in all others. There’s no point in cleansing every database if the same records in other databases are still wrong.

Check for uniformity: Uniformity in the data structure is key to a quality telemarketing database, but at the same time it is also a challenge. For example, if you let a telemarketing lists aggregator type the business leads rather than choosing from a drop-down menu, they will give varying results. They may write United States in multiple ways such as U.S., US, U.S.A, USA, and United States of America.

No short cuts: Telemarketing data cleaning is labor-intensive work. One can do this via email, but response rates will be either slow or low, and what if the email address is wrong? The better way is to crosscheck the data using online research, but companies don’t always list their employees’ contact details on their website. In this situation, you have to make calls to verify the data.

Writer’s take

Smart telemarketers segment their telemarketing data at a very detailed level such as profession, region, interest, etc. Before buying the data, they inquire about the quality of data, the format of data, data aggregation method, and more. A well-established fact in the telemarketing business is that data cleansing isn’t a one-off process. Telemarketing companies must set a process in place to clean their telemarketing data at least once a year.

Break Through With A Better Telemarketing Scripts

The cold calling script is your manuscript for success through the telephone. Irrespective of the services or products that you sell, the calling script trains the newbies, refreshes the veteran team member and turns your leads into customers. Best of all, it explains your proposal and your brand better than any advertising campaign, email campaign or direct response program ever will. It all depends on the quality of calling lists for telemarketing.

Better Telemarketing Scripts Writing Tips

Background Research: Before making calls to prospective clients, telemarketers should do their research and learn about who they are calling. If telemarketers want to make B2B calls, they should know exactly what the targeted company does, how many employees they have, and who the key decision makers are in the organization.

Understand Your Prospects: What a prospective client hears is usually based on a script. They may hear anything from questions, features, statements and inflection. The fact is; they receive the call and act through what they perceive. Therefore, the script should be prospect-focused. Wherever the prospect goes, the script should go right along with them. A good script should enable the prospective customer to take control. For this reason, Telemarketing Scripts writers should create a need-based grid for prospects.

Avoid the Overuse of Statistics: Often Telemarketing Scripts writers do rigorous work on statistical data mining for scripts. However, the fact is that you confuse your prospects with too much complicated statistical information. Whatever information you are sharing with your prospects, make sure that you have their ears first; otherwise, all of your efforts will go in vain. It’s better if you use a ‘cheat sheet’ for reference, and use it as and when you require it.

Have Scripted Counters: No matter how good of a communicator the person is who is reading the script, he or she will definitely face some counter arguments over the call. In order to turn their counter arguments to your advantage, you should have a scripted response, which could smartly accept the prospects’ point of view, but politely reiterate why they need your products or services.

Include Time Constraint Factors: Once tele-callers strongly feel that their prospects are convinced, they should immediately explain that it is a time-bound offer and it won’t wait. Placing time constraints is one of the most effective ways of encouraging prospects to make quick decisions, by triggering their fear of missing out.

writer’s Take

Every telemarketer should own their script and be spontaneous. It’s good to have a cheat sheet for reference. The quality of Telemarketing Scripts counters and arguments will depend on the amount of background research that the telemarketer performs.